Handsome Man
- Handsome Man Grooming Products
Brand campaign - This brand campaign was developed to target urban heterosexual males ages 25 - 40. The imagery and copy appeal to this demographic by relating with their semi-narcissistic characteristics and reminds them that they are not just any man, they are a handsome man, which is an elite group of men that deserve an elite product, like Handsome Man Grooming Products. "Keep it slick. 'A Handsome Man, like most men, is strong, proud, and courageous (he just spends a lot more time slicking his hair in the morning).' Spend some time slicking your hair with Handsome Man Hair Slicker."
Description
Handsome Man is a grooming products brand campaign that was developed to target urban heterosexual males ages 25 - 35. The visual elements and copy appeal to this demographic by appealing to their semi-narcissistic characteristics by reminding them that they are not just any man, they are a Handsome Man – an elite group of men that deserve an elite product, like Handsome Man Grooming Products.
Fields
Branding, Graphic Design, Web Design
Date
2011
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