The Chance Foundation
Description
Addy award winning advertising campaign for fictitious non-profit company, The Chance Foundation. My objective was to write copy that made people think and ask questions, and deliver arresting visuals to reflect the harsh reality that these children endure.
Fields
Art Direction, Graphic Design, Copywriting
Date
2011
Other Projects
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Archetype
Brand campaign for Pennsylvania based financial planning company Archetype. The subtle architectural elements symbolize the blueprint based financial planning process offered by the company.
2011
Art Direction, Branding, Web Design
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Farthington
Brand campaign for Farthington, a fictitious brewing company with ingredients that date back to the late 1800's, and accompanying visual elements that echo the spirit of that era.
2011
Branding, Graphic Design, Art Direction
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RTD
Website design for RTD, a financial planning firm with a philosophical and personable approach to financial managent.
2011
Web Design, Graphic Design, Branding
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RooFix
Roofix is an original app concept that I created and designed, that allows users to create original words by selecting and combining prefixes, suffixes, and root words in three easy steps:
1. Select your prefix
2. Select your root word
3. Select your suffix.
Voilà! a new "Roofix" is born. 2011 Art Direction, Graphic Design, Interaction Design -
Handsome Man
Handsome Man is a grooming products brand campaign that was developed to target urban heterosexual males ages 25 - 35. The visual elements and copy appeal to this demographic by appealing to their semi-narcissistic characteristics by reminding them that they are not just any man, they are a Handsome Man – an elite group of men that deserve an elite product, like Handsome Man Grooming Products.
2011
Branding, Graphic Design, Web Design
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O/L
Website design and rebrand for Ohanesian / Lecours, an investment advisor firm.
2011
Art Direction, Graphic Design
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Bakehouse
Bakehouse is a new bistro opening soon in the Meatpacking district of New York City. I created a brand identity and a one page website that reflected the nostalgic aesthetics of the restaurant's environment.
2011
Branding, Graphic Design, Web Design
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By the Gate
By the Gate is a short story that I wrote and illustrated. The story is about my time at a daycare center called Small World. A daycare center that I would only revisit again through this book.
2011
Copywriting, Illustration
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Logos
Logo designs for various companies, personal, and student work.
2011
Graphic Design
